Cello is a leading exporter, supplier and manufacturer of Ball pens, Gel pens and Refills. The company took its first step 35 years ago as a low profile enterprise that slowly and steadily grew to be the indisputable leader in the plastic industry of India.

In mid 1995-96, Cello came into its own by entering a diversified & highly competitive field of writing instruments. 'Cello Writing Instruments and Containers Limited' (CWICL) was born and a notable growth rate was achieved immediately.

From a turnover of Rs. 2.7 crores in 1995-96 to a turnover of Rs. 240 crores in 2001-02, CWICL has remained committed towards providing a wide range of versatile, top-notch quality, state-of-the-art components and foreign technology.

From a modest production of 20 lac pens per month, CWICL today produces 500 lac pens per month. The Cello factory has a total area of 1,00,000 sq. feet & has a strength of 3000 workers. With a marketing network of 40 Super Stockists, 1900 distributors and a professionally trained sales team of over 300, Cello manages to satisfy millions of consumers in every corner of India.

Today, Cello is acknowledged as a quality brand in the urban and rural markets of India. In addition, it has been well accepted by a wide range of corporate customers. Cello pens are a favourite in the Gulf, Middle East and Far East countries as well.

With global acceptance and a team of dedicated professionals, CWICL is ready to conquer tomorrow and lead the Indian pen industry to take a giant step forward.