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CELLO PENS PVT. LTD.
 

Cello is a leading exporter, supplier and manufacturer of Ball pens, Gel pens and Refills. The company took its first step 35 years ago as a low profile enterprise that slowly and steadily grew to be the indisputable leader in the plastic industry of India.

In mid 1995-96, Cello came into its own by entering a diversified & highly competitive field of writing instruments. 'Cello Writing Instruments and Containers Limited' (CWICL) was born and a notable growth rate was achieved immediately.

From a turnover of Rs. 2.7 crores in 1995-96 to a turnover of Rs. 240 crores in 2001-02, CWICL has remained committed towards providing a wide range of versatile, top-notch quality, state-of-the-art components and foreign technology.

From a modest production of 20 lac pens per month, CWICL today produces 500 lac pens per month. The Cello factory has a total area of 1,00,000 sq. feet & has a strength of 3000 workers. With a marketing network of 40 Super Stockists, 1900 distributors and a professionally trained sales team of over 300, Cello manages to satisfy millions of consumers in every corner of India.

Today, Cello is acknowledged as a quality brand in the urban and rural markets of India. In addition, it has been well accepted by a wide range of corporate customers. Cello pens are a favourite in the Gulf, Middle East and Far East countries as well.

With global acceptance and a team of dedicated professionals, CWICL is ready to conquer tomorrow and lead the Indian pen industry to take a giant step forward.


 

Cello Optima
Cello Optima
Cello Alpha Gel
Cello Alpha Gel
Cello Dokusoft
Cello Dokusoft
Cello Finegrip
Cello Finegrip
Cello Platinum
Cello Platinum
Cello Soft Gel
Cello Soft Gel
Cello Techno Tip
Cello Techno Tip
Cello Executive
Cello Executive
Cello Gripper 2
Cello Gripper 2
Cello Flo-Gel
Cello Flo-Gel
Cello Pointec Gel
Cello Pointec Gel
Cello Xtra Gel
Cello Xtra Gel
Cello Pronto
Cello Pronto
Cello Maxriter
Cello Maxriter
Cello Gripper
Cello Gripper


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